Trabocca aims to discover, develop and deliver a unique selection of high quality, traceable green coffees to coffee roasters worldwide. The deliverable of this project was to create relevant content for their new website. To enable strong copywriting, their concept and communications were revisited and sharpened.
Concepting Why/What/How, Vision & Mission, Value Proposition, Core Values, Tone of Voice
Communications UX Analysis & Recommendations, SEO advise, Communications Advise
Copywriting Capture Line, Landing Page, Website Content, Stories, Gathering Raw Info & Editing