Pineapple Communications

Whether a start-up or a multinational, organisations are never static. Develop, analyse and review your business model for an innovative process and redefine your core.  Re-establish your value proposition, mission and vision. Find that feeling which resonates from within your core values and twist out some originality into your product proposition.

Your core message is the centre of the web from which you reach out. A new set of eyes holds insight to analyse and review how your core message is coming across in your communications. Take a deeper look into user friendliness, continuity and relevance, to sharpen the message which will build more connection with your audience.

Blow a breath of fresh air into your text and let it inspire the people it reaches. Define your ‘tone of voice’ and let it thread through all of your communications. Molding your message through the perspective of your audience to speak to their imagination. Realise your vision by evoking a feeling in the reader with the creative use of words. Tell your story.

• Evolving business strategies
• Implementation of sustainability practises
• Effective business & communication plans
• Clear online communications
• Relevant website content
• Building community engagement

• Startup, innovation & brand development
• Business modelling & business planning
• Define or refine core values, vision & mission and value proposition
• Product/service/criteria development
• UX website analysis
• Creating communications & community engagement strategies
• Clear copywriting for online content

• Healthy organisations are in constant development
• Establish a clear core and give your business direction
• Experience the value of quality communications
• Inspire and engage your community
• Independent eyes gives you a fresh outlook
• Turn concepts into action using an analytical approach

• Sustainable Businesses
• Social Enterprises
• Non-profits & NGO’s
• Innovative Startups
• Government Projects

"Within a short amount of time, Natalja replenished our tone of voice and rewrote 80% of the website texts. She even gave usability advise and brought up customer-centric ideas that shaped the website into its current form. Without her assistance, we weren't able to deliver the quality that is. We use the tone of voice, that she crafted, on a daily basis to create continuity in the stories we tell."

- Robert-Jan, Marketing Co-ordinator at Trabocca