Pineapple Communications

Whether a start-up or a multinational, organisations are never static. Review and develop your evolving brand and product or service. Or create an activating campaign which resonates with your audience. Build strong concepts by finding that feeling which originates from within the core of your business and twist out some originality.

Your branding is the centre of the web from which you reach out. A new set of eyes holds insight to analyse and establish how your audience experiences your communications. Take a deeper look at your customer journey and website user-friendliness to sharpen your messaging to connect with your audience.

Blow a breath of fresh air into your communications and let it inspire the people it reaches. Define your Tone of Voice and let it thread through all of your communications. Molding your message and telling your story through the perspective of your audience. Realise your strategy and vision by evoking a feeling in your audience with the creative use of words.

• Clear online & offline communications
• Relevant SEO website content
• Evolving communications strategy
• Activating campaigns
• Inspiring news articles & stories
• Appealing social media
• Effective community engagement

• Building brands and campaigns
• Copywriting and content creation
• Defining core values, vision & mission, value proposition, tone of voice & more
• Defining ideal customer, benefits, competitor analysis, customer journey mapping & more
• Creating communications and community engagement strategies
• UX & SEO analysis and recommendations
• Business model and product/service dev.

• Healthy organisations are always evolving
• Establish a clear core and give your business direction
• Inspire and engage your community
• Experience the value of quality communications & copywriting
• Independent eyes gives you a fresh outlook
• Effectively implement concepts, using an analytical approach

• Sustainable Businesses
• Social Enterprises
• Non-profits & NGO’s
• Innovative Startups
• Government Projects

"Within a short amount of time, Natalja replenished our tone of voice and rewrote 80% of the website texts. She even gave usability advise and brought up customer-centric ideas that shaped the website into its current form. Without her assistance, we weren't able to deliver the quality that is. We use the tone of voice, that she crafted, on a daily basis to create continuity in the stories we tell."

- Robert-Jan, Marketing Co-ordinator at Trabocca