Pineapple Communications

Whether a start-up or a multinational, organisations are never static. Review, analyse and develop your evolving business model and product/service, or create a new activating campaign. Create strong concepts which resonate. Find that feeling which originates from within your core and twist out some originality into your brand.

Your core message is the centre of the web from which you reach out. A new set of eyes holds insight to analyse and develop how your core message comes across in your communications. Take a deeper look at your customer journey and website user-friendliness to sharpen the message and connect with your audience.

Blow a breath of fresh air into your communications and let it inspire the people it reaches. Define your ‘tone of voice’ and let it thread through all of your communications. Molding your message and telling your story through the perspective of your audience. Realise your strategy and vision by evoking a feeling in the reader with the creative use of words.

• Evolving business strategies
• Clear online communications
• Relevant SEO website content
• Effective community engagement
• Inspiring news articles & stories
• Social media boost
• Lively campaigns

• Concept, brand and campaign development
• Define/refine core values, tone of voice, vision & mission and value proposition
• Business model and product/service innovation
• Communications and community engagement strategies
• UX & SEO analysis and recommendations
• Customer Journey mapping
• Creative writing, copywriting and content creation

• Healthy organisations are in constant development
• Establish a clear core and give your business direction
• Inspire and engage your community
• Experience the value of quality communications & copywriting
• Independent eyes gives you a fresh outlook
• Effectively implement concepts, using an analytical approach

• Sustainable Businesses
• Social Enterprises
• Non-profits & NGO’s
• Innovative Startups
• Government Projects

"Within a short amount of time, Natalja replenished our tone of voice and rewrote 80% of the website texts. She even gave usability advise and brought up customer-centric ideas that shaped the website into its current form. Without her assistance, we weren't able to deliver the quality that is. We use the tone of voice, that she crafted, on a daily basis to create continuity in the stories we tell."

- Robert-Jan, Marketing Co-ordinator at Trabocca